“Commercial Blurbs“
   Series of five advertising articles written in 1925 (general title coined by R.H.Barlow). First published in LS(Spring 1988); rpt. MW.
   The five articles are as follows: “Beauty in Crystal” (on the Corning Glass Works, Corning, N.Y.); “The Charm of Fine Woodwork” (on the Curtis Companies, Clifton, IA); “Personality in Clocks” (on the Colonial Manufacturing Company, Zealand, MI); “A Real Colonial Heritage” (on the Erskine-Danforth Corporation, New York, N.Y.); and “A True Home of Literature” (on the Alexander Hamilton Book Shop, Paterson, N.J.). The articles were written in early 1925 for a trade magazine conceived by one Yesley (a friend of Arthur Leeds): authors would write the advertising copy (based on press notices or advertising matter supplied by the company) and have it published in the magazine; salesmen would then take the issue to the companies in question and urge them to buy a quantity of the magazines for advertising purposes, whereupon the author would get 10% of the net sales. But the venture never materialized, so far as can be ascertained, and HPL’s articles apparently were never published. HPL clearly sought out “high-toned” establishments to write about, and his articles — seemingly stiff and formal — are presumably meant to suggest the aristocratic quality of the products manufactured or sold by the companies about which he is writing.

An H.P.Lovecraft encyclopedia. .

Look at other dictionaries:

  • List of works by H. P. Lovecraft — This is a complete, exhaustive list of works by H. P. Lovecraft. Dates are the time of composition, not publication. Many of these works can be found on . Fiction* At the Mountains of Madness (February 22 March 1931) * Azathoth (June 1922) *… …   Wikipedia

  • Miscellaneous Writings —   Dust jacket illustration by James Turne …   Wikipedia

  • Leeds, Arthur —    (1882–1952?).    Friend of HPL in New York. Leeds was something of a rolling stone, having been with a traveling circus as a boy and performing odd jobs throughout his career; during the time HPL knew him in New York (1924–26) he was a… …   An H.P.Lovecraft encyclopedia

  • Myspace — Type Private Founded …   Wikipedia

  • MobyGames — official logo URL MobyGames.com Commercial? Yes Type of site Gaming Registration Optiona …   Wikipedia

  • Carrie (1976 film) — Infobox Film | name = Carrie caption = Original 1976 theatrical poster director = Brian De Palma producer = Brian De Palma Paul Monash writer = Novel: Stephen King Screenplay: Lawrence D. Cohen starring = Sissy Spacek Piper Laurie Betty Buckley… …   Wikipedia

  • Lala (website) — Infobox website url = http://www.lala.com name = lala.com origin = Palo Alto, California commercial = Yes type = Online music distribution registration = Required location = Palo Alto, California, USA owner = lala media, inc. author =… …   Wikipedia

  • Optical disc packaging — Main article: Optical disc Optical disc packaging is the packaging that accompanies CDs, DVDs, and other formats of optical media. Most packaging is rigid or semi rigid and designed to protect the media from scratches and other types of exposure… …   Wikipedia

  • MySpace — Infobox Dotcom company company name = MySpace company slogan = A Place for Friends owner = Fox Interactive Media company company type = Subsidiary foundation = 2003 location city = Beverly Hills, California location country = key people = Tom… …   Wikipedia

  • Everway — Infobox RPG title= Everway caption= designer= Jonathan Tweet publisher= Wizards of the Coast, Rubicon Games, Gaslight Press (since 2001) date= 1995 genre= Fantasy system= Custom footnotes= Everway is a fantasy role playing game first published by …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”